Privacy Policy
This Privacy Policy below describes in detail how peak-antiques-and-collectables.myshopify.com (the “Site” or “we”) may collect personal data about you when you interact with us.
It may be necessary to update this page from time to time, but you are welcome to revisit this page whenever you wish.
Collecting Personal Information
When we talk about ‘Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.
Device Information
When you visit the Site, we collect certain information about your device and web browser, IP address, time zone and cookie information. We also collect information about the web pages you visit and the products that you view and also which Search terms were used that referred you to the Site
We collect Device Information using the following technologies: -
Cookies
A cookie is a small file that is downloaded onto your computer when you visit a website and helps your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits, and are an essential part of how a website works.Some of cookies are required by our site to enable you to make a purchase, whilst other non-essential cookies enable us to give you an enhanced, personalised experience and determine relevant products to show you. Cookies do not hold personal information about you, your payment details or your address.
By using our website you are giving consent to cookies being used. You can opt out of cookies, however please be aware that the site may not function as intended for you.
For further information about cookies please go to www.aboutcookies.org
Log Files
Like most standard websites we use log files. This includes internet protocol (IP addresses), browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyse trends, administer the site, track user’s movement, and gather broad demographic information. IP addresses, etc. are not linked to personally identifiable information.We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site for example, by generating analytics about how our customers browse and interact with the Site. This helps us provide an understanding how we can improve our service based on your experience.
Web Beacons
‘Tags’ and ‘pixels’ are electronic files used to record information about how you browse the Site.Ordering Information
When you place an order through the Site in order to process that order we will collect certain information from you. These will include your name, billing address shipping address, payment information (including card numbers), e-mail address and phone numbers. If we do not collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. Your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refund requests. Handling the information you sent enables us to respond to your queries and to communicate with you.
We use the Ordering Information that we collect to help us screen for potential risk and fraud.
We may contact you to provide targeted information about a product that you have expressed an interest in or preference for.
Sharing Information
We do not disclose customer's information to third parties other than when order details are processed as part of the order fulfilment and for delivery purposes. In this case, the third party will not disclose any of the details to any other third party.
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or communications we believe may be of interest to you. For example:
We also use Google Analytics Demographics and Interest Reporting to identify what our website user’s interests are so we can develop more engaging content and improve our site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en Google have created a browser add-on for opting out of Google Analytics Tracking.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below
If you are a European resident placing an order with us personal information will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@peakantiquesandcollectables.co.uk or by mail using the details provided below
Peak Antiques and Collectables
PO Box 819
Chesterfield
S40 9RE